Ginger Soul is an officially registered cultural and charity association based in Latvia and working across Europe since 2013.
Our Mission & Focus.
Our mission is to raise the level of culture, creativity and moral values in society — by spreading positivity, supporting artistic expression, and encouraging personal growth.
We bring this vision to life through a wide range of cultural formats — including music, theatre, literature, cinema, fashion, and visual arts.
Everything that cultivates beauty, awareness and connection belongs here.
We believe that everyone, regardless of their background or financial situation, should have access to art and culture.
That’s why we create both intimate and large-scale events — including open-access concerts and festivals, charity programs, creative exhibitions, and cultural auctions.
We collaborate with local governments, cultural institutions, and community partners to ensure these experiences are truly inclusive.
A key part of our mission is to support talented individuals and artists at all stages of their journey — from emerging voices to established creators.
We provide opportunities to grow, be seen, and be heard — across borders and beyond limitations.
GingerSoul exists to amplify talent, build cultural bridges, and connect people through shared creative experiences.
We collaborate with:
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Social Impact & Collaborations
At Ginger Soul, we believe that culture is not a privilege — it’s a right.
That’s why we bring art, music and self-development to people who need it most — including children, vulnerable communities, and individuals with special needs.
We collaborate with medical centers, social foundations, and associations supporting children and adults with disabilities, autism, cancer, and other challenges.
Together with partners like “Akvilona” (Latvia) and the Baltic Association for Human Ecology of Medicine, we direct our resources to support children and families across Europe.
We also co-create educational and healing initiatives with the International Healer Academy – Akvilona, offering masterclasses, wellness webinars, marathons and consultations for personal development.
In the field of music, our main partner is PA74 Music (Italy) — a global music publishing company.
Together, we support musicians from around the world by creating opportunities to share their voice and art with new audiences.
Why Redheads?
Ginger Soul is not just about red hair — it’s a visual and symbolic code. We use the orange-red spectrum as a sign of energy, courage and creativity. It’s a color that speaks to bold expression and inner fire.
For us, it’s a message to all creators:
Don’t be afraid to stand out. Don’t be afraid to be different.
Show your talent. Share your light. Create beauty and warmth in the world.
We believe in strong individuals — those who grow, create and stay true to themselves. We are open-minded, friendly and full of vibrant energy.
Our Plans and Actions 2025–2026
At Ginger Soul, we believe that meaningful change comes through consistent action, creative collaboration, and a deep commitment to people and culture.
In 2025–2026, we are focused on:
- Continuing our close collaboration with the Italian music publishing PA74 Music
- Creating cultural and musical events across Italy
- Supporting talented artists and musicians from different countries
- Launching festivals to promote emerging artists
- Developing new joint projects with Teatro di Fortunago
- Initiating a charity program to support those in need
…and much more to come
Let’s make art, connection, and impact happen — together.
Charity & Support
At Ginger Soul, we believe that charity is not just about help — it’s about connection, creativity, and community.
We support:
– children and people in need
– residents of social housing
– people with serious health conditions
– people with special needs (including disabilities and autism)
– talented artists and musicians
– and everyone who needs care and support
Our initiatives combine cultural events, music, live charity streams, educational programs, and emotional support — bringing art and kindness where they’re needed most.
Because sometimes, more than anything else, people just need to be seen, heard, and supported.
Events & Festivals
At Ginger Soul, we believe that culture shapes values — and music, art, and creativity have the power to unite and inspire.
We organize:
– festivals and open-air concerts
– exhibitions and live performances
– events for children and youth
– collaborations with artists from around the world
– online shows featuring musicians from 20+ countries
Our events support both emerging talents and social causes — building bridges between cultures, generations, and hearts.
Because art has no borders — and everyone deserves to be seen and heard.
We are committed to making culture accessible to everyone — regardless of background, age or status.Partnership
We believe that meaningful impact is created through collaboration.
We collaborate with:
– cultural and charitable associations– music labels and local artists
– theaters, communes, and creative platforms
Together with our partners, we organize cultural and charity events — from exhibitions and concerts to youth programs and international festivals.
These collaborations help us support talents, share cultural values, and bring art into places where it’s most needed — schools, small towns, hospitals, and open-air spaces.
Every partnership expands our mission and allows us to reach more people through connection.